The Peruvian club that put 1,000 sponsors on one shirt
Deportivo Municipal divided its white-and-red jersey into 1,000 purchasable sponsor spaces, turning a prized football asset into a funding platform for local businesses and supporters.
Kits
Arsenal turns the Bruised Banana inside out for 2026/27
Arsenal’s 2026/27 away shirt reverses the Bruised Banana’s color hierarchy, using navy as the base while preserving its famous geometry.
Napoli’s Nápoles away shirt finds another home in Buenos Aires
Napoli’s Nápoles away shirt connects Naples and Buenos Aires through migration, Maradona, La Boca and a centenary-season design.
Inter Milan turns its crest into a baseball monogram
Inter Milan’s 2026/27 away kit turns its I M crest into a baseball-style twill monogram with pinstripes and a New York launch.
Cameroon’s World Cup sleeve legacy gets a new chapter
Cameroon won’t take the field at the 2026 World Cup, but its kit story still belongs in this cycle. Few
Borussia Dortmund’s new goalkeeper kit turns a Parma memory into modern PUMA design
Borussia Dortmund’s 2026/27 kit release has two distinct registers. The home shirt looks inward, drawing from the city around the
Atalanta teases possible logo change for May 22
Atalanta has not announced a new crest, but it has begun to act like a club preparing one. On May
Trinity Rodman’s No. 2 jersey leads NWSL sales after Washington Spirit’s cherry blossom kit launch
The Washington Spirit have a clear commercial marker early in the 2026 NWSL season. The league’s top-selling player jersey belongs
Adidas World Cup 2026 shirts landed, here are the 10 that win the moment
Twenty-two shirts dropped at once. We sorted through the chaos and picked the ten that actually work. Adidas just dumped
The kit Portugal built to remember the ‘Black Panther’
It only takes a glance to know this isn’t a normal Portugal kit. No red, no green, no white. Just