Wrexham simplified its crest and ran into Leyton Orient 👀
Leyton Orient’s million-view joke exposed how Wrexham’s stripped-back dragon mark collides with a crest the London club has used since 1976.
Kits
The 10 best third kits of the 2026/27 season so far
Lyon’s vinyl grooves lead the best third kits of 2026/27, alongside Celtic’s Lisbon tribute, Manchester United’s Salford roses and seven more standouts.
The Peruvian club that put 1,000 sponsors on one shirt
Deportivo Municipal divided its white-and-red jersey into 1,000 purchasable sponsor spaces, turning a prized football asset into a funding platform for local businesses and supporters.
Arsenal turns the Bruised Banana inside out for 2026/27
Arsenal’s 2026/27 away shirt reverses the Bruised Banana’s color hierarchy, using navy as the base while preserving its famous geometry.
Napoli’s Nápoles away shirt finds another home in Buenos Aires
Napoli’s Nápoles away shirt connects Naples and Buenos Aires through migration, Maradona, La Boca and a centenary-season design.
Inter Milan turns its crest into a baseball monogram
Inter Milan’s 2026/27 away kit turns its I M crest into a baseball-style twill monogram with pinstripes and a New York launch.
Cameroon’s World Cup sleeve legacy gets a new chapter
Cameroon won’t take the field at the 2026 World Cup, but its kit story still belongs in this cycle. Few
Borussia Dortmund’s new goalkeeper kit turns a Parma memory into modern PUMA design
Borussia Dortmund’s 2026/27 kit release has two distinct registers. The home shirt looks inward, drawing from the city around the
Atalanta teases possible logo change for May 22
Atalanta has not announced a new crest, but it has begun to act like a club preparing one. On May
Trinity Rodman’s No. 2 jersey leads NWSL sales after Washington Spirit’s cherry blossom kit launch
The Washington Spirit have a clear commercial marker early in the 2026 NWSL season. The league’s top-selling player jersey belongs