Why Premier League players have to bulk up
Florian Wirtz arrived in England as a fee story first, Liverpool’s most expensive signing and one of the defining moves […]
Style
Cameroon’s World Cup sleeve legacy gets a new chapter
Cameroon won’t take the field at the 2026 World Cup, but its kit story still belongs in this cycle. Few
Borussia Dortmund’s new goalkeeper kit turns a Parma memory into modern PUMA design
Borussia Dortmund’s 2026/27 kit release has two distinct registers. The home shirt looks inward, drawing from the city around the
Wolfsburg puts the castle back on its crest
VfL Wolfsburg’s new crest does not begin with the wolf. It begins with a wall. The club announced on May
Atalanta teases possible logo change for May 22
Atalanta has not announced a new crest, but it has begun to act like a club preparing one. On May
Nike’s football aura faces its biggest test
There was a time when Nike’s football business seemed less like a sponsorship operation than an authorship project. The Swoosh
Olivia Rodrigo’s Barcelona shirt gives El Clásico a new Spotify stage
FC Barcelona will put Olivia Rodrigo’s OR mark on its home shirt for El Clásico against Real Madrid on May
Diego Simeone’s black suit has become football’s strictest uniform
Diego Simeone’s touchline style begins with subtraction. No rotating palette. No seasonal statement. No obvious attempt to soften the room.
When the beard became the kit
Football has always understood costume before it called it style. The shirt, the socks, the boots, the hair, the tape
Miaou and adidas Originals unveil SS26 football fashion collection
adidas Originals and Miaou are moving their second collaboration into the space around the match, rather than the match itself.