Genoa have gone back to one of the club’s most distinctive 1990s identities with Logo 90, an official apparel collection built around the crest worn from 1991 to 1998.
The collection puts that old Genoa badge on modern Kappa clothing, creating a combination that looks as though it could have come straight from a 1990s team catalog. There’s just one problem with that memory: Kappa never supplied Genoa while this version of the crest was actually in use.
Genoa wore Erreà through the 1997/98 season. Kappa arrived for 1998/99, just as the club moved away from the badge now being revived for Logo 90. The crest and Kappa effectively passed each other at the door.
That gives the collection a different kind of nostalgia. Genoa aren’t simply recreating an old Kappa tracksuit or reproducing a shirt from the archive. They’re combining two authentic pieces of the club’s 1990s history that never appeared together on the original match shirts.
The badge itself belongs to one of Genoa’s most memorable modern periods. Introduced in 1991, the design placed the Griffin inside a much bolder identity, with “GENOA” above it, “1893” below and rossoblù flags extending from either side.
The crest of Genoa’s famous European run
The badge arrived as Osvaldo Bagnoli’s Genoa were entering one of the great seasons in club history.
After finishing fourth in Serie A in 1990/91, Genoa entered the following season’s UEFA Cup and eventually reached the semifinals. Their quarterfinal against Liverpool produced one of the club’s defining European moments.
Genoa won the first leg 2-0 at the Luigi Ferraris before going to Anfield and winning 2-1. Pato Aguilera scored twice in England as Genoa became the first Italian club to beat Liverpool at Anfield.
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Their run ended against eventual champions Ajax in the semifinals, but the team containing Gianluca Signorini, Branco, Gennaro Ruotolo, Stefano Eranio, Tomáš Skuhravý and Aguilera remains closely associated with that period of Genoa history.
The club and Kappa have increasingly returned to the same visual world. Genoa’s 2026/27 home shirt deliberately revisits the 1990s, while the third kit uses a Griffin inspired by the club’s historic crest from the decade.
Logo 90 takes that idea beyond matchwear and into a wider apparel collection.
It also continues a pattern established over recent seasons. Genoa and Kappa previously revisited the 1999/00 period with a fourth kit, followed by a Vintage Collection inspired by the 1999/00 and 2000/01 seasons. The club’s Urban Collection then carried 1990s colors, graphics and silhouettes into lifestyle clothing.
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Those earlier projects largely revisited periods when Kappa really was Genoa’s supplier. Logo 90 works differently.
Instead of reproducing a Kappa design from the past, Genoa are giving Kappa access to an identity that disappeared immediately before the brand arrived.
Nearly three decades later, the timing has finally been reversed.
The crest is authentic. Kappa’s connection to late-1990s Genoa is authentic. But this particular combination is something supporters never actually saw on the pitch during the badge’s original run.
That small historical mismatch may be the most interesting thing about Logo 90. It looks exactly like a piece of 1990s Genoa history, even though this version of the past never actually existed.
