The Premier League has spent decades selling international access through broadcasters. In Singapore, it is now selling a subscription under its own name. Premier League+ launched there on Aug. 12 for the 2026/27 season. Subscribers receive every one of the season’s 380 league matches, live or on demand. However, its territory is Singapore alone.
The three direct plans are a 24-hour pass for about $12.50, a monthly pass for about $34 and an annual pass for about $312, based on the Aug. 12 exchange rate. The package includes the Community Shield, beginning with Arsenal against Manchester City on Aug. 16. Arsenal and Coventry City then open league play on Aug. 21. The same weekend brings Premier League opening weekend watch parties across North America, a separate activation that doesn’t extend PL+ beyond Singapore. In addition, the offer includes FA Cup matches, although it does not promise every tie.
What Singapore subscribers get
Every league match streams at 1080p. A weekly selection can rise to 4K on compatible devices. The controls add selectable camera feeds, live data and club hubs. Beyond matchday, subscribers get replays in full, shorter highlights, previews and review shows, archive games, on-demand programs and an always-on channel from Premier League Studios. They may watch on two devices at once.
Support spans mobile devices, laptops and connected TVs, including iPhone, iPad and Android TV. However, viewers can’t use PL+ outside Singapore. The League has not announced a Singapore blackout schedule and advertises all 380 league matches live. Replay delays and expiry windows remain undisclosed. Meanwhile, public guidance hasn’t fully settled device eligibility for the 24-hour pass, so buyers should check the purchase screen before paying.
Premier League+ creates a direct League-customer relationship, but it isn’t an end-to-end break from the local broadcaster. The Football Association Premier League Limited operates the main website and publishes the Android TV app; Premier League Media Holdings Limited publishes the iPhone and iPad app. The League built PL+ with StarHub, which remains the licensed Singapore rightsholder. Eligible StarHub subscribers can add the PL+ experience while keeping coverage under their existing plans. The companies haven’t identified every back-end service, including the streaming platform, CDN or DRM provider, so calling the entire technology stack league-operated would go beyond the public record.
That hybrid structure is the experiment. StarHub’s six-season rights agreement began in 2022/23 and runs through 2027/28. The League didn’t wait for it to expire or remove the incumbent. It inserted a direct customer layer inside an active local deal. The official reason for choosing Singapore is narrower than some industry speculation: the League cited the country’s established fanbase and its long StarHub relationship, without publishing a market-selection formula.
The commercial change happens at checkout. Instead of knowing only what a rights holder pays and reports, the League can now set direct prices and promotions and see how customers subscribe, stay or leave. Chief executive Richard Masters captured the break in February: “For the first time the Premier League is going to have its own customers.” StarHub is still beside it, which makes Singapore a test of coexistence as much as independence.
That doesn’t redraw rights elsewhere. The current Premier League directory still lists NBC Sports in the United States and Sky Sports and TNT Sports in the United Kingdom. The record U.S. World Cup final audience showed how broadcast and streaming can combine at scale, but it provides no bridge to Premier League+. The League hasn’t announced a PL+ price, launch date or availability for the United States, United Kingdom or any other market.
Masters has said the League could replicate the model if it performs well. That’s an option, not a timetable. The League hasn’t named a next territory, a success threshold or a path around existing agreements. For now, Singapore offers something specific: every league match, a direct subscription and an incumbent partner still inside the arrangement. It is a one-market test, not a global rollout.
