adidas Originals and Miaou are moving their second collaboration into the space around the match, rather than the match itself. The SS26 collection arrives April 30 through adidas.com, the CONFIRMED app, and select retailers, with a launch built around early 2000s football style, fitted womenswear, and a redesigned Megaride.
The campaign stars footballer Riccardo Calafiori and model Alyson Dubey. The images use paparazzi-style framing, placing the clothes near the public rituals that have long surrounded football: arrivals, waiting, watching, and the short walk between private life and the stadium.
That setting suits Miaou. Founded by Alexia Elkaim, the label has built its identity around close-fitting silhouettes and a clear sense of shape. Here, that language is folded into adidas Originals rather than softened by it. The apparel includes a jersey, a corset, and nylon track pants, each taking familiar football materials and resizing them around Miaou’s fit-first point of view.
The jersey carries a sponsor-style Miaou Sport mark and a custom crest. The corset brings in bungee-cord side panels, elastic shoulder straps, and co-branded embroidery. The pants pull from the football tracksuit, with concealed zippers and embroidered branding.
The Megaride S2 M gives the release its most recognizable adidas shape. The shoe appears in Glow Blue/Silver Metallic/Cloud White and Silver Metallic/Power Blue/Semi Impact Orange. On the adidas U.S. site, each colorway is listed at $200, with April 30 availability shown for both.
Football style outside the shirt
The April 30 release places the collection directly in the buildup to the 2026 World Cup, the first edition with 48 teams and three host countries: Canada, Mexico, and the United States. For adidas, the product language does not stop at kits, boots, balls, or training wear. It extends to clothing designed for the walk to a seat, a photograph outside the venue, or the hours after the match.
The collection also belongs to a line of football design that reaches beyond shirts and boots. Travel clothes, campaign imagery, sideline apparel, and touchline fashion are part of how the sport is photographed and framed. Miaou and adidas enter that space from a womenswear perspective that does not treat football references as costume.
Nostalgia is present, but the sharper design move is proportion. The fitted top, zip-fastened shoe, corset structure, and track pants pull from a remembered 2000s silhouette without copying a match uniform. The result is football-adjacent rather than football literal, a distinction that keeps the collection from relying only on badges, crests, and retro color blocking.
Calafiori’s presence gives the campaign a direct connection to the game, while Dubey’s role keeps the frame on the supporter and the style around the pitch. The campaign’s emphasis stays on the space where football becomes part of everyday dress.
By releasing the collection just before the tournament summer, adidas and Miaou are treating early 2000s football style as a design archive. The Megaride supplies the recognizable sneaker hook. The jersey, corset, and track pants give the release its shape. The campaign places it all just outside the field of play, where football style has room to move.
